Building Clientele

by Candice

Candice Question:

What is the best way to build clientele when you're new to the home health care business?

Marcia's Answer:


Finding clientele for a new business can be tough but diligence can pay off.

Your first efforts are to find quality, ethical PT's and home health employees who will provide top, quality care. Your pay structure could lead to Home Health Lemons.

Our seniors are aging at the rate of 10,000 baby boomers turning 65 every day now till 2030.

Big agencies can provide better state of the art technology etc but nothing trumps employees who CARE! I don't care what kind of balance program you have or stroke recovery program you have until I know how much your PT cares about me as a patient.

Our visitors get Expect It! free when they subscribe to our newsletter.

Expect It helps patients and caregivers understand what they can expect from home health physical therapists.
You can too.

Be careful, be diligent in your selections. Provide the best customer service under the sun. Provide specialties that no one else can or will.

For instance, I've had a start up agency talk about ordering our Preventing Home Care for a special price so they could give one to every patient upon admission! A $135 value (purchased at a fraction of the cost!) and given as a welcome and thank you gift to patients. It's over half off right now!

The value of this was to point patients and caregivers towards the benefits of those things in life that are free such as fresh air, exercise, good nutrition (the choice is free!) water, sunshine, temperance, rest... Things that rest outside our scope of practice but essential to everyone's healing! NO ONE else is doing that! People appreciate practical gifts too!

Provide authentic, exceptional service!

Thank you for protecting, respecting and serving our aging companions!

Service Sellers

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